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Innovative Solutions for the Child Care Industry
The Child Care Coalition of Wisconsin (3CWI) is a nonprofit organization established in 2023 to address the child care industry crisis, with a mission to reinforce the Wisconsin workforce by supporting child care professionals to meet the demands of Wisconsin families through innovative programs and partnerships.
Our Purpose
To Reinforce Wisconsin's Workforce
Our Mission
Supporting child care professionals to meet the demands of Wisconsin's working families through innovative programs and partnerships
Our Vision
Ensuring all Wisconsin Child Care Professionals Have the Means to Thrive
Industry Issues
Child Care Providers
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Operating costs exceed revenue
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Low worker wages
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Workforce shortage
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Not operating at capacity (closed classrooms)
Families
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The cost of child care services in Wisconsin exceeds 22% average yearly salary
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Scarce slot availability
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Parents leaving workforce due to high cost of care
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Families choosing not to have children
Employers
Workforce shortages
Reduced workforce participation
Employee turnover
Decreased employee productivity and engagement
Loss of revenue
The State
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Economic Impact:
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The child care crisis costs the state at least $1.1 billion annually in lost economic productivity due to parents leaving the workforce or reducing work hours (DCF Child Care Issue).
Industry Issues
From the Perspective of Providers, Families, Employers, and the State
Industry Issues
From the Perspective of Providers, Families, Employers, and the State
Our Approach
Shared Services Network
Events
Innovative Solutions Luncheon - Hudson, WI
About Us
Our Team and Supporting Agencies
Child Care Providers
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Operating costs exceed revenue
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Low worker wages
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Workforce shortage
-
Not operating at capacity (closed classrooms)
Families
The cost of child care services in Wisconsin exceeds 22% average yearly salary
Scarce slot availability
Parents leaving workforce to stay home with their children
Employers
Workforce shortages
Reduced workforce participation
Employee turnover
Decreased employee productivity and engagement
Loss of revenue
The State
Economic Impact:
The child care crisis costs the state at least $1.1 billion annually in lost economic productivity due to parents leaving the workforce or reducing work hours (DCF Child Care Issue).
Breaking Down the Child Care Crisis
DCF-P-5805 (N. 09/2024)
Breaking Down the Child Care Crisis | Wisconsin Department of Children and Families
A Broken Business Model
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Child Care Supply and Demand Challenges in Wisconsin
September 2024
INDUSTRY IMPACT
Increased revenue could lead to:
Child Care Providers
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Higher wages
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Ability to hire more staff
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Increased staffing could lead to operating at capacity
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Less stress knowing that overhead costs are met
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Increased competition in labor market
Families
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Lower costs for families
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Increased slot availability and choice of provider
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Parents would have the choice of returning to or remaining in the workforce
Employers
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Employee retention and attraction
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Increased workforce participation
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Lower employee turnover
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Increased employee productivity and engagement
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Increased revenue
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Family Friendly Workplace
The State
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Economic Impact:
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Increased economic productivity and stimulates growth.
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The child care crisis costs the state at least $1.1 billion annually in lost economic productivity due to parents leaving the workforce or reducing work hours (DCF Child Care Issue).
Our Approach
Pilot Membership programs for Employers and Child Care Providers.
Child Care Provider Memberships require that each provider has an active child care business and accepts Wisconsin Shares. This will allow providers to list future available slots on our
Care Connect - Reserve Platform
Provider Memberships
Memberships for Employers will include access to our Care Connect - Reserve platform that will provide a direct connection to future slot availability.
Our initial launch will be in Lincoln, Langlade, and St Croix Counties.
Employer Memberships
Care Connect - Reserve
Our membership program offers the Care Connect - Reserve, a reservation platform connecting employers with child care providers over an AI powered calendar with location services, direct messaging, and no employer contracts. This unique service aims to bring increased revenue to child care providers, helping them to meet their overhead costs, increase worker wages, hire additional staff and ultimately operate at capacity which would lead to increased child care availability for families.
Events
Dream Up! Lincoln County
December 18, 2025
10:00AM - 12:00PM
Tomahawk Chamber of Commerce
Virtual: meet.google.com/czk-xrjq-hti
December's meeting will focus on Head Start updates and the next steps in strategic planning: SWOT Analysis.
Donate
Funds raised will go towards:
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Provider Onboarding
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Outreach and Materials
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Member Portals
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Coalition Building
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Dream Up! Adopt a Provider
3CWI Board
Elsa Duranceau
President, Executive Director
Merrill, WI
Jennifer Whipps
Vice President
Wausau, WI
Viacheslav Sikazan
Treasurer
Madison, WI
William Bialecki
Board Member
Merrill, WI
Join Our Email List
For quarterly updates and important announcements
With Support From
Phone
715-527-0468
Location
W3478 County Line Rd, Merrill, WI 54452